No autopilot.
Six stages, one direction.
A website is the outcome. Before publishing it, we need to understand, define, organize, write, design, and build. The depth of each stage depends on the project.
Strategic audit and assessment
We like to get to the heart of it. And then keep going.
We begin with a critical review of your brand, materials, current website, and context to identify what builds trust, what causes confusion, what should be adjusted or kept, and where real opportunities lie.
What do we define?
Communication findings and priorities.
Gaps between what the brand aims to express and how it is currently perceived.
Recommendations on where to focus next.
What do you get?
A strategic audit and assessment document to guide the project.
Brand strategy and platform
We connect who your brand is, what it offers, and what it needs to convey.
Make your website say what your brand needs to say (and what your audience needs to know).
The findings from the assessment become a compass that keeps the project on course and brings consistency to future communications, actions, and decisions.
What do we define?
Where the brand comes from, where it is going, and the context around it.
How the brand and its offerings fit together.
The principles and promises behind what the brand stands for.
What do you get?
A brand strategy document to guide future decisions.
Content strategy, architecture, and UX
We are allergic to doing things “just because.”
A website’s structure communicates too: what comes first, what follows, what connects, and what is left out all shape how someone understands and experiences your brand.
What do we define?
What belongs on the website, how much of it is needed, and what role it plays.
How information is organized, connected, and navigated.
What each user needs to find, know, understand, and be able to do.
What do you get?
The website narrative. Information architecture and page wireframes or a prototype, depending on the project.
Copywriting + on-site editorial SEO
Words make things happen.
Writing copy is more than putting one letter after another. It means finding the right words to name, clarify, differentiate, persuade, move, reassure, inspire action, and help people find the website.
Creative copywriting
Key messages for each page.
Copy, microcopy, and calls to action.
Editorial hierarchies.
What do you get?
A copy deck with the text for the agreed pages, including microcopy, integrated into the wireframes or prototype.
On-site editorial SEO
Search behavior and intent applied to the content.
Heading structure and internal linking.
Meta tags (meta title and meta description for each page).
What do you get?
A document with meta tags: titles and descriptions for search engines.
Web design + UI
Substance takes shape.
There is a big difference between putting content on a screen and turning it into an expression of your brand: how something is presented changes how it is perceived, how much attention it receives, and what it comes to mean.
Typography can whisper or shout. An image can draw people closer or create distance. A hierarchy can make something go unnoticed or impossible to ignore.
What do we define?
Typography, color, imagery, and composition.
Hierarchies, components, and interactions.
Adaptation to different devices.
What do you get?
A file or link with your website design adapted for desktop and mobile.
Implementation + launch
Reality has source code.
We build the website in a test environment, integrate content, design, features, and connections, and refine every detail before moving it to the final domain and launching it.
What we do
Technical review and preparation of the work environment.
Building the navigation: pages, components, and features.
Integrating the design and visual system.
Adding text and images, and configuring forms and external services.
Testing, refinements, and checks across different devices.
Launch and handover.
Where is your project today?
Tell us what you have, what is missing, and what you need to achieve. From there, we can define a starting point.